[customer first] customer demand is the starting point and end point of all our work. Whether we can create value for customers is the only standard to measure our work. Focus on the long-term development trend and demand of customers, establish organization and customized process with customers as the center, and let people who can hear the sound of guns make decisions. We are against turning around the leadership and self centeredness.

[contribution oriented] build a fair and just evaluation mechanism and incentive mechanism. We should take a clear-cut stand to encourage high-performance teams and individuals, and adhere to the selection and appointment of high-performance talents who practice core values. Based on the contributors of "continuous struggle and value creation", we should implement differentiated distribution and oppose equalitarianism and formalism.

[arduous struggle] success can only be achieved with efforts no less than anyone else's. Down to earth, through persistent efforts, we can continuously improve our realm and ability. Forge ahead, not afraid of setbacks, always maintain a sense of crisis, always ready to surpass themselves. We are opposed to the idea of making small fortune or not making progress.

[CO creation and sharing] co creation and benefit sharing with employees, mutual achievement with customers, mutual benefit with partners, and competitive development with peers. Take the overall situation into consideration, take the initiative to fill the position, and actively achieve internal customers. Empathy with each other, good at department collaboration, willing to share resources. We are opposed to departmental standards, to buck passing and to "wait and rely on others".